Off-the-shelf CRMs force your team into someone else’s process. We build custom CRMs around your sales pipeline, your workflows and your reporting, with the integrations and automation that save hours every week.
Generic CRMs come with fields you don’t need, missing fields you do, and per-seat pricing that punishes growth. A custom CRM mirrors exactly how your team sells, supports and operates, and it costs nothing extra as you add users.
Already on Salesforce, HubSpot or another platform? We customise, integrate and automate it properly: custom objects, workflows, API integrations and dashboards that make the tool finally work for you.
Whether it’s a from-scratch build or making your current stack sing, you get one team accountable for the outcome. Learn more about 3BTech.
Visual pipelines with your stages, probabilities and drag-and-drop deal management.
Follow-up sequences, task creation, lead assignment and notifications on autopilot.
Website forms, email, calendars, accounting, marketing tools and telephony, all connected.
Pipeline health, rep performance, forecasts and custom KPIs at a glance.
Granular access control: sales, support and management each see their world.
Full CRM power on phones and tablets for teams on the move.
We document how your team actually works today, and where it breaks.
Wireframes of pipelines, records and dashboards for your feedback.
Development in sprints with your team testing real workflows early.
Data migration, training and hypercare until the team can’t live without it.
The best CRM is the one your team opens daily. We design for simplicity and speed.
Your CRM becomes the hub: website, email, ads, accounting and support tools connected.
We clean, map and import your existing data so day one starts complete.
Your process will change. Your CRM adapts with it, without expensive rebuilds.
Off-the-shelf CRMs are powerful but generic, with per-seat pricing that grows forever. Custom makes sense when your process is distinctive, when licence costs are painful, or when you need deep integration with your own systems. We’ll tell you honestly which route fits.
Timelines are agreed upfront with clear milestones, based on complexity, integrations and data migration. You get a fixed timeline and see working software early.
Yes. We clean, deduplicate, map and import your contacts, deals and history, so nothing is lost in the move.
Adoption is designed in, not hoped for. We involve your team in the design, keep workflows simple, and provide training plus hypercare after launch.
That’s the point. Add users for free, extend pipelines, plug in new tools. The architecture is built for change, not frozen at launch.
Book a free consultation. We’ll map your process and show you what a CRM built around it looks like.
